
Dwight’s Circa 1932
Sepia Watercolor & Gouache
Created as a commissioned piece for Dwight’s Beach Concession, this artwork captures the playful spirit and early days of Huntington Beach when sun umbrellas dotted the sand, and beachgoers gathered for simple seaside fun. Founded in 1932, Dwight’s was the very first concession on the beach—serving generations of locals and visitors as a hub of coastal life just steps from the shore. Painted in warm sepia watercolor and gouache, Dwight’s Circa 1932 blends nostalgia with whimsy, celebrating a time when beach days were unhurried, community mattered, and the shoreline buzzed with laughter, towels, and timeless summer rituals. This piece honors not just a place, but a living piece of Huntington Beach history.
Company names are used for identification purposes only. All artwork © Toni Haas

Commissioned Character Design
Watercolor and Technical Pens
As part of Dwight’s creative rebrand, Toni Haas created a cast of original characters inspired by the stand’s most iconic menu items, channeling the playful cool of the classic drive-in era.
Leading the lineup is the legendary tortilla strip—reimagined as a bold, confident ringleader with undeniable swagger—setting the tone for the whole crew. Close behind is the world-famous basket of cheese strips, brought to life as an exuberant fan favorite, along with a fearless, saucy sidekick (because let’s be honest… it’s all about the sauce!).
Illustrated with mid-century flair and beach-town attitude, these characters capture the fun, flavor, and carefree spirit of classic Southern California.
GUESS WHAT? They’ve even leapt off the page as plushies, letting fans take a piece of Dwight’s retro-cool world home with them.
Together, they transform Dwight’s into more than a place to grab a bite—it becomes a living, playful world where history, food, and surf-town culture collide.

Dwight’s Circa 1948
Sepia Watercolor & Gouache
Rendered in sepia watercolor and gouache, the piece evokes the warmth of vintage photographs, capturing a pivotal post–World War II moment in the late 1940s when Dwight’s expanded into a drive-in at Pacific Coast Highway and Beach Boulevard. During this period, drive-ins flourished across Southern California, reflecting the rise of automobile culture and the changing rhythms of postwar life near the Huntington Beach Pier.
The scene features women working as carhops, a hallmark of mid-century drive-in culture, who served customers directly at their cars and became recognizable figures of the era. Their uniforms, gestures, and interactions—alongside period vehicles and architecture—illustrate the optimism, social connection, and everyday rituals that defined this chapter of American history.
Through Dwight’s Circa 1932, history is not merely documented but thoughtfully re-imagined, preserving a meaningful slice of Huntington Beach’s cultural past and inviting viewers to step back in time to experience the stories, spirit, and community that once gathered along the coast.
Company names are used for identification purposes only. All artwork © Toni Haas

Step into a world of digital art and discover the limitless possibilities of this exciting medium. Toni Haas's digital art is a true testament to the power of technology and creativity.

In addition to her commissioned and character-driven work, Toni Haas is actively illustrating children’s books that blend art, storytelling, and local history. She is currently collaborating with historian and author Chris Epting on Time Surfers, the first title in the Hidden History Explorers series. The book introduces young readers to the rich and surprising history of Huntington Beach, California, through imaginative time-travel adventures and vibrant illustrations. Time Surfers is scheduled for release in late spring / early summer, inviting children and families to discover local history in a fun, engaging, and visually immersive way.

Sepia and gouache watercolor on paper
Painted by Toni Haas, Artist, this work was created as a special gift for Jack Clapp, Dwight Clapp’s son, honoring both family and legacy.
Inspired by early Huntington Beach beach-era imagery from around 1932, the painting reflects Dwight’s role in the formative years of Dwight’s and the pioneering coastal culture of the time.
With Dwight’s preparing to re-open, this enduring legacy continues—connecting generations through tradition, community, and place.
Custom Artwork
Want something personal?
Toni offers custom, one-of-a-kind artwork created just for you. You bring the idea.
Toni brings it to life—brushstroke by brushstroke.

This painting is part of the Surfing into Seasons series of (4) paintings. Artwork can be printed on a variety of surfaces, including canvas, fine art paper, and more.

Custom Painting – H.B. Corner Market
This custom painting of H.B. Corner Market was created by Toni Haas, an Artist, for Suzanne, the owner, to celebrate her community impact and the market’s legacy as a local landmark.
Rendered in watercolors and technical pen, the piece captures the character, charm, and everyday familiarity that make the market such a meaningful part of the Huntington Beach community.
Through careful line work and layered washes of color, the painting blends architectural detail with a sense of place—celebrating not just the building itself, but the stories, memories, and neighborhood spirit it represents.
Toni Haas is an award-winning author, illustrator, and fine artist with over a decade of professional experience creating story-driven artwork across books, exhibitions, and commissioned projects.
She is the author and illustrator of Goodnight Surf City, a beloved children’s book inspired by coastal life, imagination, and the warmth of Southern California.
Toni is also the illustrator of Time Surfers, the first book in the Hidden History Explorers series, written by historian and author Chris Epting. The series blends local history, education, and time-travel adventure to help young readers connect with the past in an engaging and meaningful way.
In addition to her publishing work, Toni has completed a wide range of commissioned projects, including illustration, character design, and fine art for local businesses and organizations such as Dwight’s Beach Concession, the oldest running beach concession in Huntington Beach. Her commissioned work often incorporates historical research and storytelling, transforming brands and places into immersive visual worlds.
Toni’s broader body of work spans watercolor, technical pens, and mixed media.
Her artwork has been featured in local galleries, exhibitions, and community spaces, with a practice rooted in storytelling, human connection, and a deep love of coastal culture and history.
Toni Haas’s style blends fine art with storytelling, creating work that feels both nostalgic and imaginative.
Inspired by coastal life, nature, and human connection, her illustrations and paintings are rich with detail, emotion, and a sense of wonder. Each piece invites viewers—especially young readers—into a world where history, imagination, and everyday moments quietly come alive.
Working across watercolor, technical pens, and mixed media, Toni combines traditional techniques with a whimsical narrative approach.
Her children’s book illustrations are playful and expressive, while her fine art often carries a timeless, hand-crafted quality rooted in observation and storytelling. Whether illustrating a historical scene, designing characters, or creating a commissioned piece, her work is guided by curiosity, warmth, and a deep respect for place.
Toni’s signature style celebrates story over spectacle—art that feels personal, approachable, and made to be lingered over.
Toni Haas offers a wide range of creative services rooted in storytelling, fine art, and illustration. Each project is thoughtfully crafted, whether it’s a published book, a commissioned artwork, or a custom illustration designed to bring an idea to life.
Interested in a custom project or collaboration?
Toni welcomes inquiries for commissions, book projects, licensing, and creative partnerships.
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